{"id":1267,"date":"2025-05-13T07:40:56","date_gmt":"2025-05-13T07:40:56","guid":{"rendered":"https:\/\/plmea.com\/?p=1267"},"modified":"2025-05-13T08:12:17","modified_gmt":"2025-05-13T08:12:17","slug":"utrix-accelerates-growth-presence-and-expertise-in-mea-to-meet-poultry-farming-challenges","status":"publish","type":"post","link":"https:\/\/plmea.com\/?p=1267","title":{"rendered":"UTRIX accelerates growth, presence and expertise in MEA to meet poultry farming challenges"},"content":{"rendered":"<p><strong>UTRIX, a leading provider of innovative feed solutions in the Middle East, has announced ambitious growth plans. The company is increasing its production capacity, hiring new talent, and launching new nutritional solutions tailored to the region\u2019s specific challenges.<\/strong><\/p>\n<p>Michel Daher, Business Support Director at UTRIX explains: \u201cWe have the team, the market knowledge, and the customer connections to make a real difference. Being from the region, we understand the unique challenges our customers face, such as climate and feed quality issues. We are committed to delivering solutions that truly meet their needs and support bird performance, health, and efficiency.\u201d<\/p>\n<p><strong>Growing presences with more offices <\/strong><\/p>\n<p>To support the mission of UTRIX, the company has intensified its efforts to expand its presence, opening a new regional office and warehouse in Abu Dhabi to better serve customers in the so-called GCC (Gulf Cooperation Council) countries including UAE, Oman, Qatar, Kuwait, and Bahrain. \u201cThe new hub in Abu Dhabi allows us to deliver faster service of our innovative feed solutions and expert technical services to this part of the Middle East,\u201d Daher says.<\/p>\n<p>In addition, UTRIX also expanded in the non GCC countries and opened an office in Jordan to streamline product registration and manage direct sales in Jordan. Also its distributor network has been expanded. These steps made over the past 2 years have increased the total number of staff from 60 in 2020 to over 140 today.<\/p>\n<p><strong>Expanding capacity, increasing export volume<\/strong><\/p>\n<p>The expansion of offices, staff and a growing distributor network in the Middle East reflects UTRIX\u2019s broader export ambitions. From 2015 to 2022, only 10% of the company\u2019s production was exported from its home base in Lebanon. In Q1 2025, this figure rose to 18%, with a bold target of reaching 35% export share by the end of 2025. \u201cIt is a big goal, but with the expansion of our team, the addition of highly skilled technical staff, and our targeted market strategies, we are confident we will achieve it,\u201d Daher says.<\/p>\n<p>To meet growing demand, UTRIX is expanding its manufacturing operations at its manufacturing facility in Zahle, Lebanon. Previously operating on a single 8-hour shift, the company is now preparing to add a second shift and is recruiting additional operators and shift leaders. The facility has 4 fully automated production lines, producing premixes, concentrates, powder and liquid feed additives and specialties.<\/p>\n<p><strong>Health, performance, and welfare solutions <\/strong><\/p>\n<p>Besides growing in volumes, the company is also strengthening its product portfolio to address key challenges faced by poultry farmers in the MEA region, including health, heat stress, and performance issues. Daher explains: \u201dInnovation has been integral to UTRIX\u2019s DNA from the start and this year we are excited to roll out a series of specialized nutritional, health, and performance solutions across the regions we operate in.\u201d Recognizing the needs of smaller farms that often lack feed mills, UTRIX is also expanding its portfolio of liquid feed additives designed for easy use via drinking water.<\/p>\n<p>In addition to the strong growth in poultry production, UTRIX is also keeping a close eye to the rising demand in large animal farming in the Middle East. \u201cOur company is very committed to providing trusted, high-quality solutions that support the health, wellbeing, and performance of broilers, breeders, and layers across the region. At the same time, we see opportunities to develop specialized feed additives for dairy cows and other large livestock in the near future. Also here, we believe we can make a big difference related to heat stress and efficiency problems that we see in large animals in our region,\u201d Daher concludes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UTRIX, a leading provider of innovative feed solutions in the Middle East, has announced ambitious growth plans. The company is increasing its production capacity, hiring new talent, and launching new nutritional solutions tailored to the region\u2019s specific challenges. Michel Daher, Business Support Director at UTRIX explains: \u201cWe have the team, the market knowledge, and the &hellip;<\/p>\n","protected":false},"author":3,"featured_media":1270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[616,618,589],"class_list":["post-1267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category---en","tag-agriculture-magazine","tag-agrifuture-middle-east-africa-magazine","tag-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UTRIX accelerates growth, presence and expertise in MEA to meet poultry farming challenges - plmea.com<\/title>\n<meta name=\"description\" content=\"UTRIX, a leading provider of innovative feed solutions in the Middle East, has announced ambitious growth plans. 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