{"id":1747,"date":"2025-09-23T06:35:24","date_gmt":"2025-09-23T06:35:24","guid":{"rendered":"https:\/\/plmea.com\/?p=1747"},"modified":"2025-09-23T06:46:32","modified_gmt":"2025-09-23T06:46:32","slug":"utrix-expands-into-jordan-strengthening-regional-support-for-poultry-producers","status":"publish","type":"post","link":"https:\/\/plmea.com\/?p=1747","title":{"rendered":"UTRIX Expands into Jordan, Strengthening Regional Support for Poultry Producers"},"content":{"rendered":"

\"\"<\/p>\n

UTRIX S.A.L. announces its official expansion into the Jordanian market, marking an important milestone in the company\u2019s regional growth journey. <\/strong><\/p>\n

To celebrate the launch, UTRIX hosted a three-day program at its headquarters in Lebanon in September, welcoming 24 Jordanian industry attendees, nearly 90% of the country\u2019s poultry sector, for technical sessions, collaboration, and a guided visit to the company\u2019s production plant in Zahl\u00e9.<\/p>\n

\u201cWe are proud to welcome our partners and customers from Jordan and to deepen our commitment to the market,\u201d said Dr. Wael Abdelrahman, Head of Marketing at UTRIX. \u201cOur mission is simple: help producers achieve healthier, more sustainable animal production\u00a0through innovative solutions and services. Producing locally\u00a0allows us to ensure prompt delivery\u00a0and consistent product freshness and quality\u00a0that customers can rely on.\u201d<\/p>\n

Technical presentations and plant tour<\/strong><\/p>\n

The program featured two days of technical presentations\u00a0and one day dedicated to a plant tour. Guests saw first-hand UTRIX\u2019s GMP+ manufacturing standards and quality systems, making it the only GMP+ certified feed additive manufacturer in Lebanon and across the MENA region. A keynote address was delivered by Dr. Africa Fernandes of Vetworks, titled \u201cMycotoxins in Practice: Situation, Consequences and Control.\u201d\u00a0Dr. Abdelrahman presented \u201cGut Health, Winning the Battle Against Disease Without AGPs,\u201d\u00a0outlining practical strategies to reduce antibiotic use. In addition, UTRIX\u2019s product management team\u00a0introduced the company\u2019s portfolio, while technical teams\u00a0demonstrated how to integrate solutions and services on farm\u00a0for measurable results.<\/p>\n

Expansion happens at the right moment<\/strong><\/p>\n

\u201cAs Jordan\u00a0progresses toward restricting and phasing out antibiotic growth promoters in animal production, producers are actively looking for robust, field proven alternatives,\u201d said Michel Daher, Business Development Director at UTRIX. \u201cOur expansion comes at exactly the right moment: we pair science-based formulations\u00a0with on-farm technical programs\u00a0and reliable local supply, so customers can transition confidently and protect performance and improves their profitability.\u201d<\/p>\n

UTRIX thanked its Jordanian guests, partners at Vetworks, and the UTRIX S.A.L. team\u00a0for making the launch possible.<\/p>\n","protected":false},"excerpt":{"rendered":"

UTRIX S.A.L. announces its official expansion into the Jordanian market, marking an important milestone in the company\u2019s regional growth journey. To celebrate the launch, UTRIX hosted a three-day program at its headquarters in Lebanon in September, welcoming 24 Jordanian industry attendees, nearly 90% of the country\u2019s poultry sector, for technical sessions, collaboration, and a guided …<\/p>\n","protected":false},"author":3,"featured_media":1748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,29],"tags":[494,713,813],"class_list":["post-1747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-nutrition","tag-poultry-magazine","tag-poultrylivestock-middle-east-africa-magazine","tag-utrix-activities"],"yoast_head":"\nUTRIX Expands into Jordan, Strengthening Regional Support for Poultry Producers - plmea.com<\/title>\n<meta name=\"description\" content=\"UTRIX S.A.L. announces its official expansion into the Jordanian market, marking an important milestone in the company\u2019s regional growth journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plmea.com\/?p=1747\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UTRIX Expands into Jordan, Strengthening Regional Support for Poultry Producers - 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