{"id":3025,"date":"2026-10-27T20:03:27","date_gmt":"2026-10-27T20:03:27","guid":{"rendered":"https:\/\/plmea.com\/?p=3025"},"modified":"2026-10-27T20:59:11","modified_gmt":"2026-10-27T20:59:11","slug":"almarai-invests-133-3-million-in-red-meat-and-launches-haboor","status":"publish","type":"post","link":"https:\/\/plmea.com\/?p=3025","title":{"rendered":"Saudi Arabia: Almarai Invests $133.3 Million in Red Meat and Launches \u201cHaboor\u201d"},"content":{"rendered":"

Almarai Company has announced its entry into the red meat sector through the launch of its new brand, \u201cHaboor,\u201d backed by an investment of approximately $133.33 million (SAR 500 million). The move aims to diversify the company\u2019s business activities and strengthen its presence in Saudi Arabia\u2019s food sector.<\/p>\n

In a statement published on the Saudi Exchange (Tadawul) on Tuesday, the company explained that the new expansion will focus primarily on high-quality beef products. The initiative will introduce locally manufactured Saudi products that meet Almarai\u2019s standards for quality and food safety, helping broaden consumer choice and meet growing demand for premium meat products.<\/p>\n

The launch of the new brand forms part of Almarai\u2019s growth strategy for the 2026\u20132031 period, leveraging the company\u2019s expertise in product development and manufacturing, alongside its integrated supply chain and distribution capabilities.<\/p>\n

The project also aims to develop value-added domestic food product categories and strengthen the resilience of Saudi Arabia\u2019s food supply chains, supporting efforts to diversify food sources and enhance national food security.<\/p>\n

Almarai expects the financial impact of the launch to begin appearing in its financial results from the fourth quarter of 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"

Almarai Company has announced its entry into the red meat sector through the launch of its new brand, \u201cHaboor,\u201d backed by an investment of approximately $133.33 million (SAR 500 million). The move aims to diversify the company\u2019s business activities and strengthen its presence in Saudi Arabia\u2019s food sector. In a statement published on the Saudi …<\/p>\n","protected":false},"author":3,"featured_media":3032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,29],"tags":[944,1166],"class_list":["post-3025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-nutrition","tag-almarai","tag-red-meat"],"yoast_head":"\nSaudi Arabia: Almarai Invests $133.3 Million in Red Meat and Launches \u201cHaboor\u201d - plmea.com<\/title>\n<meta name=\"description\" content=\"Almarai Company has announced its entry into the red meat sector through the launch of its new brand, \u201cHaboor,\u201d backed by an investment\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plmea.com\/?p=3025\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saudi Arabia: Almarai Invests $133.3 Million in Red Meat and Launches \u201cHaboor\u201d - 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