Moroccan Consumers Hit by Sharp Rise in Live Chicken Prices

Moroccan households are voicing frustration as live chicken prices have surged in recent days, climbing to 23 dirhams per kilogram in popular neighborhoods—several dirhams above recent averages.

The sharp increase comes despite earlier assurances from poultry industry representatives that summer prices would remain below 20 dirhams, supported by strong supply.

According to consumer rights advocate Redouane Zouitni, the spike is being driven by multiple pressures, including soaring demand from restaurants and wedding celebrations, rising feed costs, and losses caused by extreme heat. Elevated temperatures have led to flock mortality and reduced egg viability, particularly in farms lacking proper cooling systems.

Union official Abdelkrim Kadouri highlighted another key factor: a shortage of chicks. He noted that weekly production in early July dropped below 9 million birds, compared to the 10 million normally required to meet market demand. However, he added that a recent recovery in chick numbers may help stabilize prices within the next six weeks.

The poultry federation also underscored the burden of expensive imported feed, energy, and transportation. The group further accused middlemen of fueling speculation and called for tighter government oversight to protect both producers and consumers.

For now, families across Morocco continue to feel the pinch, as chicken—a staple in many households—remains out of reach for some at current prices.