𝐌𝐨𝐫𝐨𝐜𝐜𝐚𝐧 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞𝐬 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐄𝐠𝐠 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐂𝐨𝐥𝐨𝐦𝐛𝐢𝐚 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐔.𝐒.

In January, executives from Casagrains, Hy-Line’s distributor in Morocco, embarked on a strategic journey to Colombia and the United States to explore innovative egg marketing strategies. Their visit included high-level meetings with FENAVI, Kikes, and Huevos Oro, where they gained firsthand insights into Colombia’s successful approach to positioning eggs beyond a commodity.

The trip also took them to Atlanta for the International Production & Processing Expo (IPPE), a global platform for networking and discovering the latest advancements in the poultry industry. Given the similarities between the Moroccan and Colombian egg markets, this exchange fostered valuable connections and provided fresh perspectives on elevating egg consumption and branding in Morocco.