NewsSeminars & Fairs

Middle East Livestock Farming Expo (MELFEX) to Launch in Riyadh in February 2027

RIYADH

will serve as a specialized regional platform bringing together the various segments of the livestock farming and animal production sector in Saudi Arabia and across the Middle East, while fostering communication and cooperation among government entities, companies, investors and industry professionals.

The exhibition will be accompanied by the Middle East and North Africa Dairy Forum(MENAD), which will spotlight developments in the region’s dairy industry. The forum will bring together specialists, relevant organizations and companies to discuss key trends, challenges and opportunities in dairy production and processing, modern technologies and industry value chains, adding a specialized dimension to the exhibition and broadening the range of sectors it covers.

The launch of the Middle East Livestock Farming Expo (MELFEX) comes at a time when the livestock sector in Saudi Arabia and the wider region is undergoing rapid transformation, driven by expanding investment, growing demand for advanced technological solutions and an increasing focus on production efficiency, product quality and resource sustainability, alongside improvements in animal health, nutrition and biosecurity systems.

The exhibition aims to serve the livestock farming sector in Saudi Arabia and other Middle Eastern countries by providing an annual meeting place for local, regional and international companies, government and regulatory bodies, academic and research institutions, specialized organizations, investors, producers and livestock breeders. Bringing these stakeholders together under one roof is expected to strengthen integration across the sector’s value chain.

Participants will also have the opportunity to showcase the latest products, services and technologies for livestock farming and animal production, including feed and feed additives, animal health solutions, vaccines, veterinary medicines and supplies, breeding and production technologies, farm and livestock housing equipment, digital solutions, management and monitoring systems, and technologies designed to improve operational efficiency and productivity.

The Middle East and North Africa Dairy Forum (MENAD) will be a key accompanying component of the exhibition, offering a dedicated platform to explore the future of the region’s dairy industry. Discussions will address ways to improve production and processing efficiency, adopt modern technologies, strengthen sustainability and quality, and examine investment opportunities, experiences and practices that can support the industry’s development and competitiveness.

Together, the exhibition and forum will provide a professional platform for exploring investment opportunities, establishing business partnerships, exchanging knowledge and expertise, and learning about leading international practices in livestock development and dairy production. This will help companies, producers and breeders keep pace with rapid developments and apply innovative solutions to their operations.

The exhibition and accompanying forum are expected to attract participants and visitors from across the Middle East and North Africa, facilitating the exchange of expertise between regional markets and expanding cooperation in animal production, animal health, nutrition, dairy manufacturing, and agricultural and veterinary technologies. They are also expected to open new avenues for investment and specialized projects.

Livestock farming is playing an increasingly important role in food security, given its contribution to domestic production and the supply of animal products, as well as its links to economic activities such as feed production, veterinary services, equipment, technology and food processing. This underscores the importance of specialized events that bring industry stakeholders together to explore opportunities, solutions and emerging developments.

Hosting the exhibition in Riyadh will further strengthen the capital’s position as a regional destination for specialized exhibitions, forums and conferences, and as a hub connecting companies, investors, specialists and decision-makers from Saudi Arabia and abroad. It will also provide a platform linking the Saudi market with regional and international markets involved in livestock, dairy and food security.

The Middle East Livestock Farming Expo (MELFEX), together with the accompanying Middle East and North Africa Dairy Forum, is expected to become a prominent annual gathering for professionals and stakeholders across the livestock industry. The two events aim to support the growth of Saudi Arabia’s livestock farming sector, serve markets throughout the Middle East and North Africa, and reinforce the Kingdom’s presence in specialized events covering agriculture, animal production, dairy and food security.

Related Articles

Back to top button
Message Us on WhatsApp